Valpak News
News from St. Louis, MO's leading full-service direct mail advertising company.
Valpak.com Goes Mobile
If you don't regularly access the Internet from your mobile phone, you probably know plenty of people who do. With more SMART (web-enabled) phones in use across North America, this trend will continue to grow - which is great news for Valpak.com and its advertisers because we are seeing increased traffic to Valpak.com through mobile devices.
While consumers have always been able to access Valpak.com through their SMART phones, some recent enhancements to the mobile interface have made it even easier to use. Media sources have picked up on this great opportunity, resulting in some exciting news coverage promoting Valpak.com. This is great news for Valpak of Greater St. Louis advertisers who will experience increased visibility for their business thanks to more awareness in the marketplace and additional ways to access their Valpak.com offers.
Valpak blue envelope featured on Martha Stewart show and blog
Martha Stewart and Valpak have joined forces for the to promote the "Martha's Cooking School Sweepstakes."
Some of the great prizes are: a trip to New York City to see "The Martha Stewart Show" and attend the first day of our Cooking School series, a $250 gift card from Macy's, a complete collection of cookware and cooks' tools from the Martha Stewart Collection at Macy's and Martha's newest book, "Martha Stewart's Cooking School."
In addition to promoting the entry form in the Valpak envelope on her show, she is promoting the sweepatakes and the blue envelope in her popular blog:
Recently, on my TV show, I introduced the "Martha's Cooking School Sweepstakes," which you can enter at marthastewart.com/cookingschool. Valpak is helping to spread the word about this sweepstakes by mailing 43 million blue Valpak envelopes all across the country. Spin the Wheel of Good Things! You can win instantly! Too bad they're not allowing me to play –- I love a good sweepstakes!
The sweepstakes promotion with Martha Stewart is a win for Valpak advertisers. Valpak households are 20% more likely to watch The Martha Stewart Show than the average U.S. household according to Simmons Market Research. That's why we know the Valpak audience will be watching Martha - making our product relevant to our consumers.
Food Network debuts their newest show GRILL IT! with Bobby Flay on the envelope
This summer, get your sales sizzling when The Blue Envelope features Food Network's hot new show Grill It! with Bobby Flay!
On-air announcements during Grill It! with Bobby Flay and other Food Network programming will stir consumers to open The Blue Envelope and see your offer. Others will be drawn by an exciting sweepstakes to win a trip to see Bobby Flay at the 2008 Food Network NYC Wine and Food Festival.
A recipe for success: Valpak consumers crave money-saving offers from local businesses like yours. And, it's a fact that dining and food-related categories are the most requested by the Valpak predominantly upscale, female audience. This summer, satisfy the demand and make business plentiful again with an offer in The Blue Envelope.
Valpak Partners with HGTV's Design Star for National Promotion
Valpak is partnering with HGTV, the number 1 cable network for home and garden, to promote the new season of Design Star. By advertising in Valpak, your business can benefit by being a part of this special promotion. Valpak will receive national exposure through promotional spots airing daily on HGTV.
Design Star and the HGTV network are highly favored among upscale female consumers. Think of the added exposure you’ll receive when millions of HGTV viewers look to Valpak and Valpak.com for a chance to win $5,000 for a room makeover compliments of HGTV.
Make sure you are advertising in The Blue Envelope and on Valpak.com® – and take advantage of incredible exposure that Valpak always delivers.
Twentieth Century Fox, IHOP Restaurants & Valpak® Deliver Triple Treat to Consumers
To celebrate the release of Twentieth Century Fox’s animated feature film event, “Dr. Seuss’ Horton Hears a Who!” Valpak and IHOP Restaurants have teamed up to deliver a delicious deal to consumers.
Starting this week, more than 43 million U.S. households will begin receiving Valpak envelopes promoting this highly anticipated movie from Fox and announcing this unique national promotion.
The familiar blue envelopes of savings will provide Valpak consumers with a variety of prizes, such as:
- Sweepstakes Grand Prize: Consumers can register to win “IHOP Family Dinner for a Year” on Valpak.com. Two lucky winners will each receive 52 IHOP gift cards at $50 each (total value $2,600).
- Instant Win: 1,000 consumers will receive a $25 “IHOP Be My Guest” gift certificate randomly inserted inside Valpak envelopes that can be redeemed at nearly 1,400 IHOP locations across the country.
- Everyone Wins with Valpak: The blue envelope can be redeemed at participating local IHOP restaurants for a FREE Kids' Meal, or short stack of IHOP’s famous buttermilk pancakes.
A “who’s who” of comedy, led by Jim Carrey, Steve Carell and Carol Burnett, bring to life “Dr. Seuss’ Horton Hears a Who!” opening in theaters everywhere March 14. This national promotion with Twentieth Century Fox, IHOP and Valpak is supported by a $3 million TV ad campaign, premiering across the country this week.
The Valpak envelope has become a popular vehicle for film studios to help drive ticket sales for new movies. This is the 7th time that Fox, creators of “Ice Age,” has partnered with Valpak to feature one of its theatrical releases in an on-envelope national promotion.

