Valpak Press

BayNews9.com : Coupon Usage Rises Along With Prices

David Flash — Mon, 07 Jul 2008 10:52:58 +0000

"There's a lot of research right now that shows that in fact usage of coupons is steadily on the increase," said Valpak spokesperson Deanna Willsey. "And it's really no surprise given on how all the consumers are really tightening up on budgets and looking to make their dollar go further."

Willsey said it's not just grocery coupons. People can save on anything ranging from restaurants to home improvement.

"It really makes you feel better about having that little thing you'd like to have extra," Willsey said.

According to Valpak, 51 percent of the people redeeming coupons have households that make $50,000 or more.

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DM News : Retailers Aim Low with Price Messaging

David Flash — Sun, 22 Jun 2008 06:03:05 +0000

In its co-op mailings with partner Valpak, Wal-Mart has increased its marketing efforts and has been focusing its messaging on price. “Consumers are trying to find ways to save money and stretch their dollars, and discount retailers are responding by pushing low prices,” said Amy King, VP of business intelligence and marketing research at Valpak. “We have seen Wal-Mart specifically pushing price in its marketing message.”

Sears and Kmart, other Valpak clients, are also tugging at tightened purse strings with coupon offers.

“For the first time in 16 years, coupon redemption is up,” King noted, despite lagging returns on other print material.

Visit DMNews.com for complete story

KCTV Channel 5 News : Shoppers Find Coupons Online

David Flash — Sun, 22 Jun 2008 05:58:18 +0000

Struggling with rising prices from the gas pump to the grocery store, Americans are looking for any relief they can get, and some are finding it in coupons online.Web sites can help shoppers find coupons.At sites like Valpak.com, plug in a zip code and get a list of stores in the zip code with printable coupons.

Visit KCTV5.com for complete story

Franchising.com : Best of Valpak Honored at National Award Ceremony

David Flash — Sun, 22 Jun 2008 04:35:09 +0000

Valpak®, North America's leading direct marketer, recently recognized its top sales representatives and leaders at its signature event. The annual training and development conference culminated with an award celebration and gala held at the Tampa Convention Center in Tampa, FL on May 16.

Visit Franchising.com for complete story

Fox Business : Valpak(R) CEO Bill Disbrow Wins Stevie Award for Best Executive in Media & Entertainment Category

David Flash — Sun, 22 Jun 2008 04:30:36 +0000

Bill Disbrow, CEO of Valpak Direct Marketing Systems, Inc. (http://www.Valpak.com), a Cox Target Media company, won Best Executive in the Media & Entertainment category at the 6th annual American Business Awards, also known as The Stevie Awards, which were presented June 12 at the Marriott Marquis Hotel in New York City.

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Forbes.com : Coupon distributor Valpak turns 40

David Flash — Sat, 15 Mar 2008 08:43:48 +0000

As advertising has become more intrusive, spawning annoying pitches via e-mail, popup ads and flimsy mailbox fliers, Valpak has managed to find ways to stay in consumers' good graces with discounts for everything from oil changes to kitchen cabinets.

'It's interesting in a 40-year-old company to feel like you haven't scratched the surface yet,' CEO Bill Disbrow said.

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Small Business Opportunities Magazine : Industry Leader Generates Buzz

David Flash — Wed, 16 May 2007 12:20:32 +0000

“People are taken aback by the sheer size and magnitude of Valpak until they realize the brand has been around for almost 40 years,” said Kevin Drudge, Manager of New Franchise Development. “People are amazed to find out that Valpak pioneered our industry. There are other companies trying to do the same thing, but they can’t compare as far as size, production capability and branding power.”

Visit SBOMag.com for complete story

Washington Post : Google Teams With Valpak

David Flash — Tue, 22 Aug 2006 07:52:09 +0000

Google is pairing its popular online maps service with Valpak's roster of local merchants, allowing users surfing the Web for a dry cleaner, say, or a pizza joint to also get a coupon served up alongside the location of the place.

Click, print, go.

The goal is not only to make the Internet a more appealing destination for consumers to shop but also an easier place for businesses to advertise.

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Forbes.com : Cut It Out: Coupons On An Upswing

David Flash — Fri, 15 Apr 2005 07:36:02 +0000

"Marketers are working to increase their range, and get away from the same old newspaper inserts," says Turrell. Online coupon sites like coolsavings.com (otc: CSAV.OB - news - people ) and valpak.com, the online arm of Valpak Direct Marketing Systems (subsidiary of Cox Target Media, a subsidiary of privately held Cox Enterprises), will reap the benefits of more marketers using online coupons, and consumers' growing familiarity with them.

Visit Forbes.com for complete story